Week One- Post #2

BLOG POST NUMBER TWO: Why is TIME Warner's influence on society such a big deal?

AN EXTRA: A PREZI ABOUT TIME WARNER'S INFLUENCE ON SOCIETY
The above PREZI can also be viewed at the bottom of the blog as an added gadget.

 SOURCE:   Mass Media Influence on Society, here

CITATION OF SOURCE:
Curtis, A. (2012, January 1). Mass Media Influence on Society. Retrieved November 27, 2013, from http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Media&Society/MassMediaInfluenceOnSociety.html

SUMMARY OF SOURCE: Media is used for communication, education, news and information. It is important to understand where the media is coming from, and how it really works. It is important to understand who owns the media and what their influence can do to society.

IMPORTANT QUOTES-  "Together, these giants control 95% of all the traditional media we receive every day"
 "A commercial medium wants to sell ad space or time to businesses with products or services for sale. To make that sale, they need to be able to tell potential advertisers that their messages on the air, in print, or on the monitor screen will be viewed and heard by large numbers of consumers"

REFLECTION: All media giants, not just TIME Warner, play a big part in the shaping of society. According to the source, the media giants control 95% of all the traditional media we receive, meaning they have a HUGE impact on how we live our lives. Their influence dominates societal expectations and perspectives. This is dangerous, it is therefore important to understand who these companies are, and distinguish the media from the truth. 

 NOTE: This infographic is from last year and is missing some key transactions. GE does not own NBC (or Comcast or any media) anymore. So that 6th company is now Comcast. And Time Warner doesn't own AOL, so Huffington Post isn't affiliated with them.

Read more: http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6#ixzz3KJ9KhHBn

Week One

Chosen topic: print

-The company TIME WARNER, How Time Magazine has adapted from print to digital print, how this influential magazine affects society and it's consumers, the history of Time Magazine, distribution, marketing, ownership/influence, etc.

SUMMARY:
The ownership history of TIME magazine is complex, according to this source.


CITATION:
McDuling, J. (2012, June 4). The ridiculously convoluted ownership history behind Time magazine. Retrieved November 27, 2014, from http://qz.com/215775/the-ridiculously-convoluted-ownership-history-of-time-magazine/

 

Time, volume 1, issue 1, picturing then-House Speaker Joseph Gurney Cannon

SUMMARY: TIME magazine has been involved in numerous corporate transactions since being founded in the 1920's. These transactions reflect the transition from media in print to digital media.

IMPORTANT QUOTES: "In 1995, Time bought out Turner Broadcasting System, the owner of CNN, which was controlled by the billionaire Ted Turner".

"In 2000, right at the peak of the tech bubble, Time agreed to merge with internet company AOL in a deal worth an astonishing $350 billion."

"Legacy print media companies are facing structural challenges from declining circulation and low advertising rates"

 REFLECTION: Time Warner has a tremendous influence on America and the world, it is a media giant. Time Warner : HBO, Warner bros TV, Cw Network, Looney Tunes, CNN, Cartoon Network, TIME magazine, Sports Illustrated, Entertainment Weekly, DC entertainment, Harry Potter, etc. TIME magazine has been facing challenges as it struggles to adapt to the world's hunger and interest in digital media. Their vast history of corporate transactions shows their urgency to figure out how to adapt in the changing world so they can uphold their power.