CONVERGENCE 

 NAME OF SOURCE: Why Convergence? It's the Consumer, Stupid link here

SUMMARY:  The news industry in the early twenty first century was at a state of "disarray" according to Kolodzy's book, Why Convergence? It's the Consumer, Stupid. News companies were struggling to keep the attention of readers, with a decline in audience and a decline in advertising. This caused journalism to be changed forever. Like the article said, "The merger of AOL and Time Warner helped solidify the definition of convergence to mean electronic content delivery, because that merger was the coming together of a content company, Time Warner, with an online delivery company, AOL." Time Warner's convergence was one step in the direction of a new era of digital media. Convergence requires news organizations to rethink the way they create and deliver news and media.

CITATION:  Kolodzy, J. (2006). Why Convergence? It's the Consumer, Stupid. In Convergence Journalism: Writing and Reporting Across the News Media (p. 267). Rowman & Littlefield.


QUOTES: "It was the best of times and the worst of times. Those words describe the state of journalism at the beginning of the twenty first century." 
"Technological convergence has opened up new ways of presenting information." 
"The merger of AOL and Time Warner helped solidify the definition of convergence to mean electronic content delivery, because that merger was the coming together of a content company, Time Warner, with an online delivery company, AOL." 


 SUMMARY: Convergence is what allowed for me to find the source that I used for this blog post. It is easy to understand why digital media is appealing; it's quick to access, easy to understand, and holds a variety of other appeals. The convergence of TIME Warner with AOL led to an era of online media, allowing for TIME Warner to stay at the top of it's game and serve as a strong competition to competitors. This convergence allowed for the revival of their popularity, as they utilized all the methods of convergence. TIME Warner also demonstrated economic convergence; cross media convergence. The more media platforms their content is being viewed and accessed on, the more profits and success. TIME Warner's move towards online delivery served as a stepping stone to a new definition of convergence: media consolidation.